Where & Why did Social Media succeed & fail in GE 2011?
After the past 10 days of intensive campaigning, cooling off and subsequently polling day for the Singapore General Elections 2011 (GE 2011), an interesting question comes to mind, “Why has social media worked for the opposition parties and failed badly for the ruling party particularly the case of George Yeo?” I examine certain aspects of...
3 lessons on Innovation & Experimental Marketing in Asia
I have recently contributed an article entitled “3 Lessons on Innovation & Experimental Marketing” to iMediaConnection Asia on digital marketing. The article is based on the panel discussion I have moderated during the Ad-Tech Singapore 2009. The question which the article I hope to answer is the following one: How do media buyers, agencies and...
