Bernard Leong

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I have recently contributed an article entitled “3 Lessons on Innovation & Experimental Marketing” to iMediaConnection Asia on digital marketing. The article is based on the panel discussion I have moderated during the Ad-Tech Singapore 2009. The question which the article I hope to answer is the following one: How do media buyers, agencies and platform owners engage in creating new and effective campaigns in the challenging financial climate? With the evolution of social media practices and digital marketing, there is a considerable amount of inertia from media buyers, PR …

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Two months back, I broke the story regarding Facebook overtaking Friendster in Malaysia and predicted that the surrounding countries in the region will also fall after. After looking at an updated world map of leading social networks in the globe (by Vincenzo Cosenza – translator of Facebook Marketing Bible in Italian), the domino effect is continuing across the whole of Southeast Asia. Facebook has now overtaken Friendster in Southeast except Thailand and Phillipines. Note that Hi5 is still the most dominant social network in Thailand, and Phillipines remains to be …

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The online machinery behind Barack Obama’s Presidential Campaign was a successful case study in the integration of internet technologies with political campaigns, particularly in the role of fundraising, organizing supporters and vote canvassing. Scott Goodstein, the External Online Director in Barack Obama’s Presidential Campaign, is currently in Singapore and has deliver a keynote address in the Ad-Tech Singapore 2009 conference. Together with a group of social media practitioners from all walks of life, the organizers of the event arranged a special interview with Scott this afternoon. We have a discussion …

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After the talk in Unconference 2009, I have received some queries about social networking sites in China. Based on what I have known, Xiaonei is not the number 1 SNS in China, but 51.com. Other than these two top social networks, there are other social networks which are also dominant within the Great Wall. As Gang Lu mentioned during the panel that the Chinese internet landscape has now moved from cloning era to an reformation era, where the sites are innovating within after realizing that some of the cloned services …

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In this year’s For the coming UnConference 2009 organized by E27 team in the Biopolis, I will be doing a breakout session entitled “Much Ado about Social Networks in Asia” about online social networks in Asia. I will discuss the trends and observations emerging that I have seen from my experience in building an online private social network (SENATUS), investing in social networks (iHipo, Eteract) under Thymos Capital LLP and observing dominant home-grown social networks in Asia (CyWorld – Korea, Mixi – Japan and Xiaonei – China). This talk will …