Entrepreneurship 4: Business & Rapid Growth Strategies
Opensourcing my entrepreneurship course notes, the fourth lecture of my course focus on business strategies and rapid growth strategies. In addition, we explained the distinction of business strategy and business model, the kind of performance indicators which will define a successful strategy, and various models in understanding technology markets, for example, Gartner’s Hype Cycle, Moore’s...
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Opensourcing my entrepreneurship course notes, the third lecture of my course focus on introducing to the student: (a) the concept of marketing, (b) the 4 “P”s: Product, Price, Place and Promotion, (c) various marketing distributions and channels and (d) the use of social media for start-ups for public relations or engagement, crisis management or feedback...
Entrepreneurship 2: Executive Summary & Business Plan
Opensourcing my entrepreneurship course notes, the second lecture of my course focus on introducing to the student: (a) the executive summary, (b) the business plan and (c) the elements that construct both documents: technology/service/product description, management team, marketing plan, market segmentation, business strategy (business model), operations plan, financials and exit strategy. This is a series...
