In the recent months, the world of media has undergone a lot of change, with large amounts of venture capital poured in Buzzfeed and the technology savvy business men starting to own the printing news press, for example, Jeff Bezos owned The Washington Post. With the recent news that showed clashes between the editors and journalists against their business overlords, we are presented the view that technology and media do not mix. Yet, the future of media requires technology which has innovated on distribution. In this essay, I explain this conundrum between technology and media and provide a view in what is necessary for the future media barons to own in the world ahead. Continue reading The Future Media Barons of the World
One of my recent personal media projects is a podcast called Analyse Asia, and outlined my motivation behind this new media project of mine. Recently, various authors claimed that podcasting might be back in fashion again. Personally I don’t think that the reasons for the revival of podcasting would affect Asia given that most successful podcasts typically come from the US and Europe. In this post, I sketch out my own thoughts on podcasting and why it has not taken the way like how blogging has done.
Continue reading Thoughts on Podcasting
In the customer discovery phase of a startup, the startup team typically encounter a phenomenon called the signal and the noise. The signal answers the question whether your startup is genuinely gaining traction and generating viral user growth. The noise shrouds your vision with all the drums banging about the promise of your startup. Both signal and noise constituted both marketing and public relations (PR) portion of a startup. How do you build a proper marketing and PR plan while relentlessly focused on delivering the minimum viable product? I shared some insights on working with users, media engagement and crisis management with the JFDI 2013b class. Continue reading The Signal & the Noise
After the past 10 days of intensive campaigning, cooling off and subsequently polling day for the Singapore General Elections 2011 (GE 2011), an interesting question comes to mind, “Why has social media worked for the opposition parties and failed badly for the ruling party particularly the case of George Yeo?” I examine certain aspects of the campaign in an attempt to answer this question and point out the lessons learnt from this election and how the learning points can be move forward to the next. Continue reading Where & Why did Social Media succeed & fail in GE 2011?
Recently, I was invited by my collaborator, Assoc Prof Michael Netzley from Singapore Management University to speak to his students on the course module “Digital Media Across Asia”. The talk focus on a basic introduction to social networks and its applications to corporate communications for his students. While putting the whole talk together, I wanted to bring forward a couple of insights thru the observations and analysis (with Michael and Nicholas Khoo) that I have done on a couple of social networks in Asia, for e.g. mig33, QQ, CyWorld and demonstrate what a good set of best practices will be. We also tried for the first time do a recording of the talk and it allowed me to learn how to integrate as a slidecast on Slideshare.
A couple of things which I like to elaborate as we did not manage to steer the conversation during the class if you have heard the slidecast:
- Facebook has beaten CyWorld for the South Korea in early 2010: A new datapoint emerged in the beginning of Jan 2010. Facebook, in a very stealth way, has just displaced CyWorld to be the top social network in South Korea. This is probably the first crack in the East Asian bloc where a foreign social network has successfully toppled the incumbent. What is the reason? One probable reason is that a lot of Korean users are playing social games or tapping 3rd party applications on an open platform which CyWorld has not deployed out yet. I probably wanted to pose the question: is the beginning of a domino effect that may hit Japan soon given Mixi and Gree are in dead heat for the 1st place?
- Can the micro-transactions model work in Western based social networks?: We know that Facebook is now on the verge to deploy a beta-tested version of micro-transactions in the platform. The question as posed in the discussion by one of the students during my talk: does reverse engineering of an idea from the East will work in the West? I probably think so, given that Silicon Valley have been holding a lot of conferences of virtual goods and currency and talking about these models which are successful in the Far East. In fact, with the help of the mobile smartphones like the iPhone and Nexus One, it may be the beginning of an era where Western social networks may successfully monetize in their own homeground.