Bernard Leong

tedxsentosaThe TEDxSentosa (meaning independently organized TED event in Sentosa), thanks to Meng Weng Wong, has happened on 11 July 2009. Prior to this event, I have spoken in TEDxKL in Malaysia. For this evening, I will not use any slides but rather deliver a short talk about social networks and will put a short slideshow with the transcript in this post. The talk will be about my thoughts on social networks from offline to online, and an insight which I recently derived from my book project with Nicholas Khoo and Michael Netzley (SMU).

The news is finally out: Google is to launch an operating system named as the Chrome OS (bearing the same name with the browser. As stated from the official Google blog: “The Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks…. will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010.” Note also that the OS will run on both X86 and ARM chips and the operating system is running on top of a Linux kernel. Here are the three reasons why Google has decided to launch an operating system in the midst of a crowded space of competitors of not just Windows but Mac OS X and Linux as well (from a business perspective):

I have recently contributed an article entitled “3 Lessons on Innovation & Experimental Marketing” to iMediaConnection Asia on digital marketing. The article is based on the panel discussion I have moderated during the Ad-Tech Singapore 2009. The question which the article I hope to answer is the following one: How do media buyers, agencies and platform owners engage in creating new and effective campaigns in the challenging financial climate? With the evolution of social media practices and digital marketing, there is a considerable amount of inertia from media buyers, …

Two months back, I broke the story regarding Facebook overtaking Friendster in Malaysia and predicted that the surrounding countries in the region will also fall after. After looking at an updated world map of leading social networks in the globe (by Vincenzo Cosenza – translator of Facebook Marketing Bible in Italian), the domino effect is continuing across the whole of Southeast Asia. Facebook has now overtaken Friendster in Southeast except Thailand and Phillipines. Note that Hi5 is still the most dominant social network in Thailand, and Phillipines remains to …

The online machinery behind Barack Obama’s Presidential Campaign was a successful case study in the integration of internet technologies with political campaigns, particularly in the role of fundraising, organizing supporters and vote canvassing. Scott Goodstein, the External Online Director in Barack Obama’s Presidential Campaign, is currently in Singapore and has deliver a keynote address in the Ad-Tech Singapore 2009 conference. Together with a group of social media practitioners from all walks of life, the organizers of the event arranged a special interview with Scott this afternoon. We have a …