Opinion: If you control your distribution, you control your brand
In the far future, I have three guiding principles to what I will not do in building the next company. One of the three principles is try not to partner anyone as much as possible, whether the partner is a start-up or a large multi-national company. In a simple business perspective, the principle underlies one...
That thing you (forget to) do part 2: Product marketing
Recently, I was invited by the incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management & marketing. Following up from part one, this article focuses on two fundamental aspects of product marketing: distribution and...
Daily Annotations: Peter Thiel’s Startups Notes
Peter Thiel’s course CS183: Startup in Stanford for Spring 2012 has been annotated and curated by a student, Blake Masters. A very interesting course gathering notable personalities from the start-up world such as Paul Graham, Max Levchin, Reid Hoffman, Marc Andressen and Stephen Cohen with their thoughts added to the mix. While teaching courses including...
