In the past year, some companies have beginning to unbundle their native mobile applications and breaking their own major application in a few smaller ones. For example, Facebook have built additional applications in addition to their official big blue application: Paper, Messenger and Pages and acquired additional apps from the market: Instagram and Whatsapp. At the same, other companies such as Google and Evernote have done the same in launching single focussed applications to the apps marketplace independent of the mobile operating system (iOS and Android). What is the rationale behind this move because we are observing it happening from the very big (major corporations) to the very small (startups)? What is the impact to the mobility strategy for the company moving ahead? In this article, I share some thoughts and insights on this kind of mobile strategy and how it might impact Asian companies as a whole. Continue reading Mobile Strategy: Unbundling of Native Mobile Apps (and how it impacts Asian companies)
In the digital realm, businesses are searching for a solution from the mobility space as an enabler for them to reach or acquire customers. Typically, they run into a basic question whether to choose building a native application (or app for short) on one or two mobile platforms (iOS or Android) or a web application (otherwise known as mobile websites) that seemed to be ubiquitous across browsers on different mobile platforms. In this essay, I explain why native apps is currently winning the mobile battle over web apps. Continue reading Why Native Apps win the Mobile battle over Web Apps
In building a native mobile application either for your startup or corporation, one major question for entrepreneurs and corporate executives is, “Which mobile platform should I build the native mobile application that will further the business objective of my company?” We should be of no delusion that it is now a two horses race between Android and iOS, with the rest being a far distant third. The question now becomes, “Android of iOS first?” I propose a checklist in how one should tackle this question for both start-ups and corporations.
Continue reading Android or iOS first? A definitive guide for startups & corporations
The best part about being a start-up is that everyone within the founding team gets the opportunity to cross pollinate ideas and execute the market hypothesis so that we can fail fast and pivot if necessary or double down if we discover the secret sauce. However, as a company scales, the short term focus on survival switches to taking a long term view with strategy. Continue reading Reflecting on Strategy & Execution