The Signal & the Noise

Signal & NoiseIn the customer discovery phase of a startup, the startup team typically encounter a phenomenon called the signal and the noise. The signal answers the question whether your startup is genuinely gaining traction and generating viral user growth. The noise shrouds your vision with all the drums banging about the promise of your startup. Both signal and noise constituted both marketing and public relations (PR) portion of a startup. How do you build a proper marketing and PR plan while relentlessly focused on delivering the minimum viable product? I shared some insights on working with users, media engagement and crisis management with the JFDI 2013b class. Continue reading The Signal & the Noise

Minimum Viable Product

mvpWhy do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP. Continue reading Minimum Viable Product

That thing you (forget to) do part 3: Product management

Recently, I was invited by startup incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management and marketing. In the last part, we focus on product management and how start-up teams should generate, organize and analyze data that comes with the rollout of the beta product (see part two). Continue reading That thing you (forget to) do part 3: Product management

That thing you (forget to) do part 2: Product marketing

Recently, I was invited by the incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management & marketing. Following up from part one, this article focuses on two fundamental aspects of product marketing: distribution and public relations. Continue reading That thing you (forget to) do part 2: Product marketing

That Thing You (Forget to) Do Part 1: Product Development

1-Normal-Home-iconRecently, I was invited by the incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management & marketing. In this article, I will focus on product development and what lessons & best practices I have drawn from my own experiences.
Continue reading That Thing You (Forget to) Do Part 1: Product Development