How I think

Here is a framework that I explain to others to about my thinking process. Basically, how I think is broken into three parts: break the problem and solve by first principles, build or understand a strategy around a problem by a Bayesian approach i.e ascribing probabilities and statistics to a set of solutions that might tackle the problem that is complex and emergent, and lastly, figuring a business problem using basic unit economics and perspectives while figuring out how irrationality or behavior models might affect them.

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Examining the Super App Strategy in Southeast Asia

In this article, we examine the super app strategy adopted by the ride hailing companies in Southeast Asia. In the same spirit, we want to validate the strategy that are adopted by both Grab and Gojek in comparison to US and China and explain the challenges which these companies has to overcome so that the strategy can succeed. 

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How to shut down a zombie company gracefully

In the past few years, somewhere between I left the startup world to the corporate world till the birth of my 2nd child, I have worked to help some founders of zombie startups or companies to shut down their companies and transition to move on with their lives after that. In this article, I share the process in how I helped them to work out the shutting down details and in the hope that others can help their friends who might be in this process.

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