I have just joined as the head of artificial intelligence and machine learning for ASEAN in Amazon Web Services in July 2019. 

My previous roles include being the head of Airbus Aerial Asia for Airbus and the Head of Post Office Network & Digital Services in Singapore Post. In Airbus, I worked on the go to market strategy for the drones delivery business and digital services relating to satellite and drone imaging across Asia Pacific with China included. Prior to that, I have led two businesses units in Singapore Post within a span of 4 years and 1 month: Post Office Network and Digital Services and managed both P&Ls > S$40M and teams over 500+ employees. My achievements included the SAM omni-channel platform which formed the backbone of the smart post office in the future which won two global awards, successful implementation of the historic first secure & authenticated drone delivery where I advised many posts and aviation regulatory authorities in the space, and executing the digital transformation successfully from setting up the social media council, building successful mobile apps with great user experience and the new corporate website which I have managed to build by aligning many stakeholders in the company. 

Other than that, I am currently the founder of a podcast side project called Analyse Asia where I interview thought leaders across Asia and US on business, media & technology. I am currently an entrepreneur-in-residence for INSEAD Business School since Jan 2011 where I advised MBA students on product development, connecting to the local startup & venture community. I have one patent under my own name so far. Formerly, I was a mentor to JFDI.Asia. I have graduated from the Global Solutions Program (GSP) 2016 in the Singularity University @ NASA Ames Centre where I have spent 2.5 months in Silicon Valley from June to August 2016.

Previously, I am the co-founder of SGEntrepreneurs an online media portal focusing on entrepreneurship in Singapore which was acquired by in 2013. On the corporate side of things, I worked at Vistaprint as a technology manager from 2012-2013, building up a technology team to focus on new products for emerging markets under the Most of Worlds Business Unit and also integration of existing products within the company to emerging markets.

Formerly co-founder and CTO of Chalkboard, a location based mobile ad network, I have managed engineering teams, architect the platform in mobile web space and build strategic relationships with Microsoft and Yahoo!. Also an early stage investor under Thymos Capital LLP on online social networks, mobile and web applications and we have not continued after our first fund. During that period, I also produced a weekly podcast “This Week in Asia” where we discuss the latest happenings of technology and business in Asia.

I have taught and lectured on courses about entrepreneurship and new venture financing in Nanyang Technopreneurship Centre & School of Physical & Applied Sciences from 2008 to 2012 and formerly a member on the Executive Council in Singapore Computer Society from 2010 to 2013 where I chaired the society’s magazine IT Society for 3 years.

Formerly an academic and research scientist, specializing in computational biology, theoretical physics, economics and strong interest in public policy. I have published papers in prestigious journals on these fields (ApJ, Physical Review D, Cell). Experienced business plan competition organizer and also finalist in business plan competition wih knowledge in venture capital, private equity and a wide network of UK, US and Singapore entrepreneurial community. An experienced conference organizer and an ex-producer in various drama productions. I was also a co-founder of Singapore Angle in a long distant time.

My first degree began from NUS and ended with my PhD degree from Darwin College and Cavendish Laboratory, Cambridge University.

An important note is that I have no political ambitions and neither am I affiliated to any political parties here in Singapore in case you mistook me for someone else (but I remain an independent observer to what is going on).

My passion is in technology, media and entrepreneurship. I prefer to call myself a pragmatic idealist. If you truly believe in an idea, you should invoke your passion and energy to pursue it and at least make small changes with the environment such that someday it will hit the tipping point and turn it into a big change.

Award and Accolades

  • Postal and Parcel Technology International Awards 2017: Digital Innovation of the Year for the SAM Omni-channel platform.
  • World Post and Parcel 2017 Award: Retail Access Category for the omni-channel SAM digital platform.
  • Formation National Serviceman of the Year: Letter of Commendation from Singapore Armed Forces for my military reservist duties, 2014
  • Singapore Computer Society (SCS) IT Leader Awards: Professional of the Year, 2010.
  • Winner of NUS Outstanding Young Alumni Award, 2007.
  • Overseas Research Scholar, British High Commission, 1998-2002.
  • Commonwealth Scholar, Cambridge Commonwealth Trust, 1998-2002.
  • Lee Foundation Scholar, Singapore, 1998-2002.
  • Dean’s List for outstanding academic performance, National University of Singapore, 1996-1998.
  • Gold medal, British Petroleum Science Colors Award for outstanding leadership and academic achievements, 1997-1998.
  • Military Commendation of outstanding service from Commander, 3rd Infantry Brigade, 1994-1995.


  • General Management with regional experience in expanding across Asia Pacific (including China and India) as a senior executive.
  • Digital Strategy (Web, Mobility and Social Media), Business Process Outsourcing.
  • Product Management, Lean Startup Methodology, Agile Software Development.
  • Technology: Consumer Internet, Social Media, Digital Advertising
  • Programming languages (Python, Ruby, Java, LaTeX, C++, C, Perl, MySQL, PostgreSQL, XML and HTML5, CSS3), Cloud Computing: Amazon Web Services, Server Architecture & Content Management Systems and Mobile Platforms (iOS, Android, Blackberry OS, Windows Phone 8).
  • Early Stage Investor (Deal sourcing and closing, Due diligence and Fundraising/M&A)
  • Theoretical Physics & Computational Biology

Contact Me

You can contact me via bleongcw (at) any mailer (GMail, Outlook, iCloud and Yahoo), or find me via twitter or skype thru @bleongcw. You can read my profile in Linkedin. Consulting, business and teaching opportunities are welcome.

Disclosure Policy:

I do not get paid when I write reviews about products and events I attended (invited by PR agencies or companies). If I do, I will disclose it, like my policy in Analyse Asia when I disclose the companies I & my firm invest in. For advertorials from blogger advertising agencies (which I often put them to test their services), I will usually declare that it’s a sponsored review. I am a firm supporter of Creative Commons.

Legal Disclaimer:

The opinions and thoughts expressed in any posts here are in Bernard Leong’s personal capacity and do not represent the views and opinions of any organisation he works for.