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2 min read Product Management

How to Build the Right Product but not New Product

In this essay, I share why one should build the right product and not a new product.

How to Build the Right Product but not New Product
Owl at Loft, Japan. Credits: BL

Over the course of past few years as a product manager and evolving now as a manager of products, I have often reflected on how I think about building products. One insight that I have developed is that you focus on building the right product and not the new product. In fact, you need three important ingredients: (a) the technology facilitates the right user experience, (b) the timing of product to the market is right and (c) making the offline experience seamless from the online world and vice versa.
How do you know that you have build the right product? I have a couple of check points to cross validate on the products which I have worked on in my professional life.

To summarise, to build the right product requires a triangulation of three things: (a) the alignment of customer experience with the product, (b) the right timing for the business of the product to work, and (c) a seamless transition from online to offline. Just remember what Craig Federighi from Apple said: “New is easy, but Right is hard.